One of Beauty Papers’ most impactful features is its covers and issue four is no different, offering a choice of seven images.
It examines the ideas of “request” or “imposition” and unpacks the unwritten and embedded rules that have been with us for centuries, often dictating our perception or definition of beauty. Issue four is focussed on the concept of etiquette, exploring the potentially outdated tradition through the lens of beauty. It was on the train home that they decided to collaborate, going on to launch Beauty Papers in June, 2015. Whilst on an advertising job in Paris together, they discussed their frustrations with work and found they had common ground. The pair met on various photo shoots – Valerie studied graphic design at St Martins before specialising in fashion and branding and Maxine who worked as part of Shu Uemura’s creative team, completing her studies at London College of Fashion. “It’s now served up on a daily, minute by minute digital basis and is enmeshed in our lives.” “The beauty discussion is no longer just reserved for hushed conversations about classical painting or a particular Holloway star or model,” the duo explain.
#Beauty papers series#
The publication tackles, through a series of articles and editorials, the complexities of modern beauty with a focus on “freeing it from its formulaic shackles,” to offer a new, more contemporary definition. Beauty Papers is a biannual magazine spearheaded by creative duo Maxine Leonard and Valerie Wickes, offering an outlet to liberate creative beauty and “give beauty a brave new face".
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